Growing deep connections with your ideal clients
The National Association of Reunion Managers is an organization that serves a membership of people across the USA. The members are each professional reunion managers, planning a large volume of the high school reunions held annually. A re-brand to their site was needed in order to make the site more accessible and understandable for both reunion managers and often the people interested in hiring them.
Professional, dependable AND fun were all important to get across in the site design. I updated their logo and brand colors to match the more subtle and professional look the organization was seeking. Images from the organizations members filled many of the visual needs. Some coaching on text content development was provided in order to bring a cohesive message to site visitors.
A new method of displaying currently planned reunions was implemented, with many more search choices for people looking for their own class reunion.
NARM has contracted with Web Medicine Woman for ongoing site maintenance, including security monitoring and offsite backups.
When it was time to update our website for the National Association of Reunion Managers, we were thrilled to partner with Liz on the project. As a small association of small business owners, none of whom were particularly interested or capable in handling a project of this scope, but all having an opinion, Liz was the person we needed to not only create a fresher, more modern, more interesting website, but to also provide the hand-holding necessary to make it happen.
There were many things I appreciated about working with Liz. Liz has a gift in taking a complicated subject and explain in easy to understand detail the process through each step. I always felt I knew the work Liz was doing and why she was doing it. Her endless suggestions were immensely valuable in guiding our decisions because she took the time to learn about our needs for the website. More importantly, Liz took the time to learn our business, the messages we wanted to convey, and the audience we wanted to attract. Liz far exceeded our expectations in how hard she worked on the website, and how much time she devoted to the project.
Liz offered a patient voice, while also providing the gentle push we needed to keep the project moving forward. Her strategy of taking the work required for this overwhelming to us website update was to break it down into easier, more manageable steps for us to accomplish together. This provided the space needed for us to work on our portion of the website, such as providing photos and text, and thinking through the user experience, while she ensured the look, style, and functionality of the website were meeting our ultimate goals.
We love our new website! Her talents in creating websites are easy to recognize based on the work she has provided for past clients. What you can’t see when visiting our website is how Liz was able to create success throughout the process by listening to our needs, helping us define the outcome we wanted, and then walking with us each step of the way.